We share some examples of structures you can use to create impactful and engaging titles:
How + verb + noun + benefit Example: "How to transform shareholder database leads into customers automatically."
Number + Noun + Verb + Complement Example: "7 out of 10 families enjoy on-demand platforms for entertainment."
Verb/Wish + Complement/Negation Example: "Enjoy a balanced figure without going hungry."
Get + Desire + in + Desired Time Example: "Get your hair looking healthy and shiny in just two weeks."
The rule of 3: word/phrase + word/phrase + word/phrase
Example: "Homemade Masks for Healthy Skin. Healthy Eating."
Questions that involve the reader make them feel involved and generate interest. Numbers, especially odd ones , have also been shown to have a high potential for engagement. Action verbs like "discover," "learn," "achieve," "transform," etc., are highly effective.
On the other hand, addressing your customers' pain points (which refer to problems they need solved) is an excellent way to motivate them to read your content. Help them find what they were looking for with you.
Interest
Interest is the second stage people go through in the purchasing process. In this phase, users recognize their needs and begin researching products and services that might meet them.
You've managed to attract the user, and now it's time to keep them engaged so they continue to learn about your brand and products. At this point, the content becomes a little more personalized.