To learn more about market segmentation as a strategy, you can watch this video from EBC Academia, the banking and business school with the longest history in Mexico. You can complement the information in this article with graphics and audiovisual content.
Types of Market Segmentation
There are four general types or methods of market segmentation. The bc data china preference for one or another depends, in each case, on the sector and industry, for example; it also depends on the ultimate objectives pursued with segmentation. Let's look at these types.
Geographic segmentation
It involves segmenting the market according to certain geographic dimensions; for example, by city, country, locality, climate, etc.
For this type of segmentation, population characteristics are taken into account, such as gender, education level, profession, nationality, or religion. Audiences can also be assessed by number of children, urban or rural lifestyle, vehicle type and use, among other options.
Psychographic segmentation
The audience is classified, in particular, and the market is segmented, in general, based on data associated with the lifestyle , social class, and personality of potential consumers.