If you want to take advantage of what prosumers can contribute to your brand, consider the following tips.
Use their opinions as expert feedback. Without prejudice vnpay database to market research (which is always a useful way to understand customer perceptions of your products), prosumers' opinions and comments are invaluable: they provide guidance on market demands and needs; they provide opportunities for improvement; and they enrich the value proposition.
Invite prosumers to test your products. If a prosumer has contributed to improving a product (through their feedback, for example), you can offer them a tester position to get their feedback before new releases.
Include them in your content. When prosumers develop strategic and valuable content about your product, brand, or service, consider including that content on your own site. Share their opinions and perspectives to build trust in the brand and a closer relationship with the product or service.
Create ratings in your reviews. Review pages thrive on prosumers: invite your customers and users, from any stage of the funnel, to leave their opinions. This way, you can inspire trust in other users. Today's consumer seeks references and opinions from other consumers before even deciding to visit the store.