This metric indicates how dominant your brand is within the industry, the influence you have among users and potential leads.
It can be said that the more authority you have, the greater your visibility. twitter database Furthermore, SOV takes into account social media mentions, traffic for a certain keyword, and advertising campaigns.
For example, imagine a significant event occurred last month and remained trending within a week. This event led to your brand being mentioned by more than 1,000 Twitter users out of the 2,000 who were talking about it.
With this data, we can say that your brand's Share of Voice reached 50% engagement over the last month.
With this information, you can determine your brand's relevance on this social network to identify challenges and your brand's current position in the market.