To make things clearer, here are some successful strategies for increasing ROI through good digital marketing practices:
Randstad
Considered the second-largest recruiting firm in the world, this company turned ios database to inbound marketing strategies to increase its ROI. Its website had a lot of traffic but poor search engine results.
According to inbound marketing software Hubspot, the company offered its visitors compelling content to download, but lacked an effective way to capture and nurture leads.
In this regard, Randstad's content manager, Anthony Hodge, said that his lead capture function was very complicated and time-consuming to organize data. He also didn't have a download verification process.
Randstad decided to use HubSpot to optimize their return on investment by offering their visitors personalized content through landing pages, forms, and smart calls to action. By increasing the number of leads, their ROI would automatically increase.