You're using [Competitor Name] for [Task]. I have a group of partners email lists customers who recently switched to my tool/product, [Product Name], and they've shared a lot of horror stories about how [Competitor Name] does [A, B, C].
If you think this might be a good fit, I'd be happy to explain how [Product Name] works and how you can use it to achieve your goals. Unlike [Competitor Name], we [insert USP] and would never [do something A to our customers].
Let me know if you are interested in learning more.
Thank you,
[Company Name].
Why this template works: This encourages your prospect to reconsider their situation and positions your product as a better alternative.
7. Are you satisfied with [Competitor Name]?
Name [Hello],
I see you're using [Competitor Name] for [Task] and wanted to reach out to you to introduce you to [Product Name], which is like [Competitor Name], but better.
I know that [Competitor Name] doesn't provide great service - in fact, I regularly see customers complaining about their slow response times on Twitter.
Just so you know, here at [Product Name], we [explain why the product is better]. Don't take my word for it: here's a testimonial from a company that switched from [Competitor Name] to us just six months ago:
If you'd like, I'd be happy to offer you a free trial so you can try out [Product Name]. Let me know if you're interested.
Thank you,
Why this template works: Like the previous template, this template encourages your prospect to reconsider their situation.
8. I like [Competitor Name], but with [benefit].
Name [Hello],
I see you're using [Competitor Name] for [Task] and I wanted to reach out to you to introduce you to [Product Name], which is like [Competitor Name] but better.
I know you're a busy person, so I'll quickly summarize the key benefits of [Product Name]:
pt you in any way? I'd be happy to offer you a free trial so you can try out [Product Name] for yourself - let me know if you're interested.
Thank you,
Why this template works: This template highlights your key selling points in a simple, easy-to-understand way, and makes it easy for your potential client to compare and contrast their options.
I looked at your website yesterday and this is what I found.
Name [Hello],
I was doing some research on [the industry] yesterday and came across your website.
It's an impressive website, but I noticed that it loads quite slowly, which could be affecting your conversion rates. I actually took the liberty of running a quick performance test of your site and I have the results with me if you'd like to see how your website compares to the competition.
I'd be happy to send you the file, let me know if you're interested.
Thank you,
Why this template works: When you offer your prospect some sort of custom report, proposal, or findings, your proposal becomes much more appealing.