Fonts can express your brand's personality and feelings , and can therefore also help enhance your product's text.
For example, Buffy , an e-commerce brand that sells products like comforters, pillows, and quilted blankets, uses typography that fits the comforting feel of its products.
That said, you should also consider page loading speed when using font style. Using system fonts can help your website load faster, while other fonts can affect page speed, and you should also consider GDPR (General Data Protection Regulation) and the font developer's licenses.
2.5 Images and videos
As a best practice, it is best to use your own images and videos to avoid copyright infringement. However, it is understandable that small businesses may not have the budget to produce high-quality images and videos.
You can check out Burst (powered by Shopify) to download and use royalty-free stock photos for free commercial use.
Stock Photos on Burst
2.6 Design elements
You can create various types of elements exclusively przykładowy niemiecki numer telefonu for your brand, such as icons, illustrations, and graphics , and use them in your website's corporate image and other marketing materials.
Using your own design elements can help your audience quickly recognize your brand even when your marketing materials are published on other websites or platforms.
Step 3: Create and design your website pages
Now that we have our customer research and brand assets ready, it’s time to start creating your uniquely branded website.
3.1 Create your main store pages
These pages include:
Home Page – This is the main page of your website and therefore one of the most important parts of your website’s overall branding.
Collection pages: Collection pages are different categories of your products. For example, a clothing brand's collections might include men's t-shirts, women's tops, unisex sweatshirts, etc.
Product pages: Product pages are critical not only from a branding perspective, but also from a conversion perspective. Make sure to maintain the right balance.
Typography on the Buffy homepage
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