That is why it is necessary to focus not on thousands of impressions

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But, in addition to the positive aspects, like any type of advertising, banners have their disadvantages, which include: Non-targeted transitions . Sometimes a user accidentally clicks on a banner, especially if he uses gadgets to work on the Internet. Also, children who like bright pictures often click on banners. And in order to evaluate the effectiveness of a click, it is necessary to track the user's further actions. Unpredictable click-through rate . The CTR rate in advertising can be different, but on average, out of a thousand people who viewed the banner, only 1 user will click.

But on millions. The phenomenon of banner tunisia cell phone number list blindness . Since the advent of banners on the Internet, the human brain has adapted and learned not to notice advertisements, although, according to statistics, we see more than 2,000 advertising banners every month, but we miss them. This suggests that it is necessary to stand out from the crowd and do something incredibly cool. Who is banner advertising suitable for? Project monetization models using banners are very effective methods, with the help of which you can achieve certain goals, namely: attract additional traffic and encourage customers to take action; increase search demand ; provide users with the necessary information; increase brand awareness and overall customer loyalty.

The main advantage of banners is that only those users who really need it will go to the site, with the exception of accidental clicks. How to make banner advertising more effective? Forget about colorful, annoying pictures and false phrases, as they are the ones that irritate users and are sent to the AdBlock ad blocker . The banner should have a specific purpose and essentially display the content of the site/article/offer that the user goes to by clicking on the ad.