5 steps to optimize Universal App Campaigns

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Universal App Campaigns (UAC) are an automated ad type in Google Ads. They help advertisers drive more app installs and/or in-app conversions . UAC uses machine learning to identify the best-performing ads and show them to the most relevant users who are most likely to convert.

1) Create a strategy
You must choose a strategy for each mexico phone number data campaign you create . However, because there are fewer campaign settings, creating a strategy for a Universal App campaign is much easier than for Search, Display, or Shopping campaigns. There are basically three strategies to choose from:

Number of installations
Focused on installs, but optimized for people who are more likely to take the desired action in the app
Focus on in-app conversions – has lower volume but the best cost per conversion
Whether your strategy is focused on maximizing installs or in-app activity, you can decide which users to target based on what actions they take in your app. Another factor to consider is how much you’re willing to pay for each in-app action.

2) Create a marketing plan
Creating a plan before choosing an optimization goal will help you choose the right goal . If you’re not sure where to start, think about the most important actions a user can take in your app. The type and number of actions in your app will, of course, vary depending on your app.