PPC advertising are easier to optimize than others

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One example of how you can immediately and easily improve your PPC campaign optimization is to focus on high-performing keywords . Since you’ve been tracking and evaluating the performance of your keywords closely, you know which ones are the most powerful and profitable. These are the keywords you should focus on first. Check these keywords regularly (at least once a month) to make sure their Quality Score hasn’t dropped.

Use this as an opportunity to experiment with lithuania phone number data your CPC. If you optimize your CPC regularly, you will eventually learn what the optimal bid is for each keyword. This leads to one of the key goals of optimization: maximizing your return on your PPC advertising investment.

4. Remove low-performing keywords
In addition to focusing on high-performing keywords, you should also gradually phase out low-performing keywords . Identify which keywords are paying you little or nothing. Any keyword that is showing but not getting clicks, or worse, is getting clicks but not converting , should be paused immediately. You can then wait a while (for example, 2-4 weeks). If pausing these keywords doesn't affect your campaign performance, you can delete them.

By removing low-performing keywords, you will not only increase your return on ad spend (ROAS), but also improve your Quality Score.

5. Add negative keywords to your campaigns
One of the simplest, yet highly effective ways to boost your PPC performance is with negative keywords. Negative keywords help reduce the likelihood of your ads being triggered by search queries that have nothing to do with your product. Fortunately, this problem is very easy to spot . The number of impressions on a PPC ad, the CTR (click-through rate) on the ad, and the click-through rate on the landing page are usually roughly in sync. However, you may have keywords that generate a lot of impressions but very few clicks.