What do these individual phases mean?

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Most customers who visit your website without knowing exactly what they want will likely start with the landing page . This is the most important step in their journey, and also the place where the largest number of people drop out. This is where your customers become aware of your products or services and where they can get them. To capture their interest, you will need to provide them with compelling content that shows them that you have the ability to solve their problem with your products.

The next step in the journey, where only 40-50% of indonesia phone number data people usually reach from the landing page, is the product pages . In this step, users are curious about your products because you have enticed them with an interesting landing page. This is a crucial step when a prospective customer shows interest in your product. Therefore, you should offer them a visually appealing product page where they can learn detailed information about the product that can support their decision to buy the product.

Once customers decide that the product page has sufficiently intrigued them and answered all the questions they wanted to know about the product, they enter the shopping cart stage . This is a crucial step in their journey to purchase that can be influenced by many things. People often don’t add items to their cart or abandon their cart due to clutter and poor ergonomics.
The final step is purchase , where users decide to buy your product. These are the people who have gone through the entire funnel, so don't mess it up and make the purchase as easy as possible for them.
Let's now look at how to optimize the individual steps in the conversion path as much as possible.