Remarketing lists for search (RLSA)

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RLSA is the easiest way to connect your audience with likely buying interest and your current keyword strategy. You need to focus on attracting customers who are already on your marketing list , who have already had a satisfactory experience buying and using your product, and who are highly likely to return for another purchase.

Remarketing with Dynamic Search Ads (RDSA)
Like RLSA, RDSA involves combining retargeting lists with a unique type of advertising: Dynamic Search Ads (DSA) . This streamlines the process of engaging with your audience and enables more efficient lead hong kong phone number data generation. In short, DSAs expand your search reach by including keywords that don’t necessarily belong in your existing keyword list. DSAs search the content available on a given website for
words and phrases that appear to be relevant but are missing from your keyword lists.

Excluding users
Just as finding the right people to target with your PPC ads, finding the people you don’t want to target can be just as important to your marketing campaigns . Imagine you’ve just sold a product to a client. Why should they continue to see your ads? If they click on them, they’re likely not going to buy anything, and you’re wasting money. By temporarily excluding these users from your audience, you’ll increase your conversion rate and save money that you can use to reach other customers.

By targeting different audiences, you can take your PPC campaigns in Google Ads to the next level. There are many ways to do this, and most of them don’t require much effort or time. If you regularly work on these audiences and keep them updated, it will pay off in the future. If you show your PPC ads to people who are genuinely interested in the products you are promoting, you will spend much less on advertising and earn much more.