The display URL can only be 30 characters long.

[rUparaHmaN012]

This is the address of the website that appears with your PPC ad . The display URL doesn't have to be your actual URL . It's not the address you send visitors to when they click on your ad - that's called the destination URL. The display URL is just what the user will see when they view your ad. For example, you could enter best-product as the display URL , but the ad will still go to You can write almost anything in the display URL, as long as you follow these two rules .

The domain of the display URL must be the same as the domain of the destination URL. For example, if you are targeting a page on example.com, the display URL must also include the domain honduras phone number data Display URLs could look something like this:

However, the visible URL cannot be something like otherdomain.com/example because its domain is different from the domain of the destination URL.


If you follow these two rules, you can use any text to optimize your display address , depending on your creativity.

How to optimize your display URL
Below you will find some tips that will show you how to improve your PPC campaign results by optimizing your display URL .

Use a keyword in your visible URL to increase relevance
One of the best ways to increase the relevance of your ads is to include search terms in your ads .
If a keyword in the display URL matches the search term, Google will highlight that text. For example: example.com/keyword

When searching, a user makes a split-second decision about which ad to click on. If one of them contains bold text, it will grab users’ attention and increase their click-through rate .