Lazy loading and its impact on SEO

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Loading speed is a critical Google ranking factor. Find out how to speed up your site's loading time to win the favor of search engines.
Page load speed is crucial in today's digital marketing for many reasons. Users who can't reach your website, or who have to wait a long time for a page to load, will be frustrated and more likely to leave your site before you can reach them with your great offer.

Slowing down a page load by just 500 milliseconds france phone number data can result in over 26% more frustration and an 8% decrease in user engagement . Repeated research has found that pages that load in less than one second are approximately 2.5 times more likely to convert than pages that load slower than five seconds.

The reason is obvious. For most people, the time it takes to get to your website is their first experience with your brand. If your site loads slowly, it’s a sure way to get your future business off on the wrong foot. Plus, with a slow loading speed, you risk the user not being able to wait that long and going to a competitor. Which is doubly frustrating if you paid for their clicks through a PPC system.