Use Google Tag Manager to track conversions

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One of the most important aspects of paid advertising optimization depends on your ability to track conversions. For those new to online marketing , conversions are the desired actions you want people to take after they click on your ad. This could be purchasing your product, making a reservation at a restaurant, signing up for an email newsletter, and so on.

For those with limited website experience , the georgia phone number data process of setting up conversion events can be quite daunting. The easiest way to create conversion events is to install Google Tag Manager across your entire business website. Tag Manager then allows you to quickly create the events you want in the places you want.

For example, if you want to count a product purchase as a conversion , you'll want to create a conversion action on your order confirmation page. An advanced option is to then assign a conversion value to each purchase . Knowing the value of each conversion helps you determine your return on investment (ROI). Over time, this will help you understand which ad groups are performing the best and allow you to allocate more money to them.

Set up call extensions
You may want a potential customer to be able to call you. This is what PPC ads call extensions are for , allowing a visitor to call you from their mobile phone with a single click, instead of visiting your website.

Setting up call extensions in your ads is pretty easy. Select the campaign you want to add call extensions to and select Ads & Extensions from the left menu:

Set up call extensions

Select “ Extensions ” and then the plus sign on the right.
From there you can select “ Call Extensions ”

Google ads call extensions

This extension will allow you to add your business phone number to your ads . This will allow users to call you with a single click. You can also set a call extension schedule that matches your business hours . If your business is closed, you can hide your call extension during these hours.