The figure of the enemy

[nusaibatara]

The enemy, the opponent, the obstacle are elements that make the story more compelling and that sometimes give the initial input to the tale.

These are figures that lebanon cell phone number list define the brand or the protagonist precisely because of their diversity.

They can be situations, characters, emotions.

The important thing is that they have characteristics that contrast with those of the brand or the protagonist.

Seeking opposition serves to reaffirm one's values ​​and show them as winning.

The enemy should not be sought in a competitor or an antagonist.

These are entities that represent values ​​that are opposite to those you want to communicate.

Let's take an example.

Think about Vodafone . Its direct competitors are other telephone operators.

However, in Vodafone advertisements there is never a direct reference to competitors.

Vodafone's storytelling is based on company, on the possibility of connecting anywhere, on the availability of technology thanks to the Vodafone network.

Vodafone's enemy is isolation/lack of connection which it counters with an efficient service.

Another example is Spotify , the service that offers music streaming on demand .

Spotify is about freedom, choice, and fun.

The values ​​it opposes are impositions and the impossibility of choosing.

When working on your storytelling project , therefore, carefully define the values ​​you want to convey and those that conflict with them.

Thanks to the opposition, in fact, it will be easier for you to build your story and give character to the characters in your story.