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Learn from mistakes: Social media influencers and brands that fail to disclose a sponsor regularly face fines from the FTC and get “canceled” by consumers. Copyright and Intellectual Property (IP)Respect content ownership. It protects you from ending up in court.Avoid unauthorized use: Never use unlicensed music, images, or videos.

You could be subject to a cease and desist order and an expensive greece whatsapp number data lawsuit. Understand fair use: Know when and how to use third-party content legally. Invest in stock images and video: Subscriptions to sites like Shutterstock, iStockphoto, or Envato allow you to license content and avoid issues entirely.

Target Audience ConsiderationsYour audience matters–and marketing rules apply. Comply with COPPA: If your content targets a younger crowd, namely kids under 13, get parental consent before collecting personal data.Be mindful of vulnerability: Avoid exploiting sensitive demographics, protected populations, or minorities with manipulative or aggressive ads.