Newsletters: as part of the personalization strategy to increase sales
Email is, without a doubt, one of the most powerful tools a company can use. Newsletters have become a highly effective marketing tool.
Users who allow the sending of Newsletters will receive commercial information about products, services and the latest news from a brand or the sector it operates in.
Having a newsletter end up in the spam folder or unattended is a defeat in consumer reach. For this reason, you must play an important role in customer personalization.
1. A segmented database is necessary
Segmentation and personalization are related. You area code malaysia list need to differentiate between the categories and sections that your potential customers are interested in. This way, the commercial information they receive will be appropriate and will spark their interest.
2. Attractive and simple
Newsletters must be accompanied by an attractive and clean format, in line with the image that your company wishes to convey to the potential buyer.
It should also be noted, among the factors, that the call to action must be clear and bring the user closer to the objective of the campaign.
3. Responsive Web Design
More and more operations are carried out via mobile, both professional and personal. Adapting to changes in format is essential to facilitate reading for users. This includes the display of images, video, registration forms, etc., for mobile devices.
Advantages of personalized newsletters
I. Build consumer confidence
Building trust in your brand is one of the key opportunities that newsletters offer. That’s why clear segmentation and personalization of data is crucial.
II. Generates real interest
Thanks to personalization, you will be able to get to know users, their interests, what they want to obtain more information about…
Users' different tastes mean that interest is not focused solely on one section of the brand. The Newsletter gives you the opportunity to find out about this information, so don't fall into spam, personalize it.
III. Make known your tastes, priorities and interests
The user shows interest in your brand when he/she provides his/her data to receive your Newsletters.
The information is analyzed, what the user is interested in, the category, the section, identifies their priorities and establishes a lasting relationship.
You can learn to personalize your message based on the different stages the user may go through until they become a customer.