But what is influencer marketing really?

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It is a set of activities that involve testimonials, bloggers or content creators to test, validate and communicate to their followers the quality of a brand, product or service.

Although some consider it outdated, influencer marketing continues to offer significant potential, especially if managed with a well-defined strategy focused on trust.

And in 2025, the importance of influencer marketing will be even more relevant.

As social media has russia cell phone number list evolved and new platforms have emerged, the opportunities for brands to build awareness and generate sales through influencers have grown exponentially.

The “creator economy” has seen an explosion in recent years, with an ever-increasing number of individuals monetizing their content online.

This has led to a redefinition of various aspects of culture and society, from the future of work to the promotion of social causes.

It is estimated that in 2025, with over 303 million content creators worldwide, influencer marketing will represent a strategic lever for companies that want to reach their audience in an authentic and engaging way.


And how does it work specifically?

If you are an entrepreneur or a marketing manager, it is essential to understand the meaning, benefits and best practices of influencer marketing to make the most of this powerful strategy in 2025.