Promotion in regional search results. It will be much easier to promote a website in regional search results if you create subdomains for each region or city where the company's representative offices are located. This is explained by the fact that search robots, offering users relevant results, primarily provide websites with a geographic link to the location of users.
Improved navigation. Subdomains are very necessary for marketplaces and large online stores that offer a huge range of products. Subdomains can be used to place information about specific product categories. This will make the structure of the trading platform more logical and convenient for individual segments of the target audience.
Increasing the security of the root site. If you want to change something in the structure of the root site: program codes, functionality, design - it is better to experiment with subdomains first, because you egypt cell phone number list do not yet know whether the target audience will react positively or negatively to the innovations. In the second case, you risk losing positions in search results and worsening the reputation of the resource. If the experiment is limited to a subdomain, the root site will not suffer.
Accessibility from various devices. It is necessary that users can access the site from any gadget, including a smartphone, which currently provides the bulk of traffic. And in this regard, subdomains for mobile versions bring some advantages to business owners:
it is much easier to output the archive section;
faster loading of the site, therefore, the content is easier to perceive;
simpler implementation compared to the web resource for PC;
simplified optimization, again, compared to the heavier computer version.
Speeding up the resource. The site will load much faster if some of the information from it is transferred to subdomains. This is especially relevant for resources with a large number of photos and heavy video content, which slows down the site.
However, even if there are many reasons explaining why a subdomain is needed, you should not rush to create one. For example, if your site has many similar sections, the information of which overlaps in meaning, it is better to use a traditional structure with an increased number of directories.