Law 13,488/2017 legalized paid electoral propaganda on digital channels through two methods: boosting content and sponsored links. The new wording of the Election Law makes it clear, however, that this process must occur under certain conditions and, in any case, the contracting of boosting is subject to the rules detailed by the TSE.
In this sense, with the increasing use of digital channels, platforms dedicated to combating fake news , as well as deepfake and shallowfake , have also proven to be highly necessary – during the last elections and after the elected officials were defined, with constant monitoring of the mandate and the information disclosed.
In other words, continuous investment in technologies to improve uruguay mobile database the Brazilian electoral system guarantees society the exercise of its citizenship and strengthens the country's democratic pillars, encouraging the inclusion of all people in the process and stimulating political participation to build an increasingly solid democracy.
Other examples can also be seen in the provision of banking services, with the use of biometrics and facial recognition to replace passwords, and even in airport and border control, which rely on technology to reduce the time spent by passengers, who can benefit from the use of electronic passports without having to wait in long lines. To give you an idea, in the United States, the country's Department of Homeland Security predicts that facial recognition will be used by 97% of passengers by 2023.
For companies, especially Big Techs , the resource is also already a reality. Microsoft has patented a sign that recognizes who passes in front of it and displays advertisements according to the individual's taste. Until 2021, Facebook had a facial recognition system with a 97.25% identification rate. In November of last year, the company announced the deactivation of the system that automatically identifies users in photos and videos.
In the public sphere, facial recognition has also become popular. In China, for example, the feature is even used to fine pedestrians who cross the street outside of crosswalks. In Brazil, the technology has become quite widespread. According to the Igarapé Institute , the use of facial recognition in public has been in use since 2011. Until 2019, its use was recorded in 15 states. Currently, according to a survey conducted by Folha de S.Paulo, the feature is being used, or is in the process of being implemented, in 20 Brazilian states.