4 tips for getting started with Twitter ecommerce

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Their strategy features a guided approach that ushers customers to their products based on interests, reducing friction on the path to conversion. Turning their Twitter Shop into more than a store, but a shopping guide.

Organize your products to make everything easy to find, armenia phone number data j then layer in other Twitter features so your customers can quickly find the latest products.

Now that we’ve seen how brands are creatively strategizing for Twitter ecommerce, the next question is: How do you get started?

Before you dive in to your first sale, here are some things to keep in mind when building your Twitter ecommerce strategy:

1. Start small
Don’t feel the need to incorporate all of these features at once. Identify which would make the most sense for your audience and brand. Consider who follows you on the platform and what they’d be most interested in purchasing. Then start with offering products that align with those interests.

If you have more than 50 products to sell, Twitter Shops can double up as “Bestseller” or “Last few pieces” lists for popular items that sell fast.

Twitter Spotlight is well-suited for featuring signature products that are integral to your brand’s identity, such as the Louis Vuitton tote or MAC Cosmetics’ Ruby Woo lipstick.