Brand Takeover is a highly effective advertising format that allows an ad to occupy the user's entire screen for a few seconds, before turning into an in-feed video. This format guarantees immediate visibility and high impact, ideal for product launch campaigns or to increase brand awareness.
The costs associated with lithuania cell phone number list Brand Takeover can be high, but the investment is justified by the wide coverage and immediate impact it can generate. To maximize the effectiveness of this format, it is important to create visually appealing and immediately recognizable content.
opView
Similar to the Brand Takeover, the TopView format appears when you launch the TikTok app, so you've probably seen it if you open TikTok often. This message ensures that the advertiser's message is the first thing users see. This format is great for capturing users' attention right from the start, with a maximum duration of 60 seconds for the ad, but that will certainly be enough to capture attention if structured well.
TopView is perfect for campaigns that require a strong and immediate visual impact. Thanks to its prominent position, this format can generate high views and engagement rates.
In Feed Ads
In-Feed ads are video advertisements that appear among the organic content in TikTok’s “For You” feed as you scroll through your videos. These ads are natively integrated into the user experience and can include a call-to-action button to encourage users to engage further. These ads work best if they don’t look like an ad.
It is therefore crucial that the advertising content is engaging and integrates harmoniously with the rest of the content in the feed. The video must capture attention in the first few seconds to prevent the user from scrolling past without looking.