With Facebook, you can use the Experiments tool to run a brand survey test. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. These tools malaysia mobile database are particularly useful if you’re wondering how well an awareness campaign is resonating with a target audience.
There are minimum ad spend requirements to use Facebook’s brand survey tools, but they vary by country.
How to conduct rolling, real-time brand surveys with Sprout Social
In-network survey tools best measure brand awareness after repeat ad exposure. But that only scratches the surface of brand insights available on social media. According to The 2023 State of Social Media report, 95% of business leaders agree social media data and insights are important to inform business decisions outside of marketing.
Sixty-nine percent are already investing in social media tools, with 62% using listening features to capture all the conversations about your brand on social and review sites. This is crucial for meeting KPIs and keeping track of competitors as social listening helps synthesize discussions across social networks into actionable business insights. Here are three Sprout tools that will help you get it done.
1. Brand Health Social Listening Topics
Sprout’s Listening tool helps brands keep a pulse on the conversations that matter most. Think of it as a real-time focus group that provides honest, unfiltered feedback.
You can use five Listening Topic templates to tap into social insights at scale. For this case, let’s check out the Brand Health Topic Template.