Google Analytics, which deduplications based on the last-click model,

[samiaseo222]

The truth is somewhere in the middle. The best way to get accurate information is through the new Attribution beta project , which you can find in the left navigation menu of Google Analytics. This allows you to choose different attribution models (such as DDA) to apply to your Analytics data, so that deduplication is not based on the last click. Attribution beta is separate from Analytics, so it doesn’t affect or change your Analytics reports in any way. Instead, it’s a separate environment for better data attribution. You can even switch between reporting conversion time and interaction time within the interface.

Okay, that's a lot. So let's go over the different lebanon phone number data factors that affect the discrepancy between conversion reporting in Google Ads and Google Analytics:

Google Analytics can display multiple attribution models through the Model Comparison tool, but when exporting conversion data to Google Ads, it sends conversions or sales attributed to Google Ads using the last attribution model without a direct click.
Google Analytics takes into account multiple channels, not just Google.
So, if MORE channels are counted in a conversion path in Google Analytics, it is less likely that the Google Ads campaign will be the last, indirect click (compared to the limited view of the conversion path that Google Ads has), and therefore the Google Ads campaigns will receive less credit overall in GA than this data is exported to Google Ads.
Google Ads uses interaction time reporting, and Google Analytics uses conversion time reporting. The impact of this on reporting differences varies depending on the sales or conversion cycle. The longer the lag between a click and the final conversion, the greater the difference between conversion data imported from Google Analytics into Google Ads and conversion data reported directly in Google Ads.