Imagine you see a stranger on the street and hand him a flyer. He will probably throw the paper away without even knowing what is written on it, wasting all the effort that you and your team put into creating that material.
But if you direct a message to someone who is already interested in the subject, the chances of them reading the content will be much higher. If you have a record of all the people who have requested improvements to the traffic signs on a street in your contact database , for example, you can send a message to all of these people when their demands have been met.
And of course, they will be delighted to see your message and feel that their requests have been taken into consideration!
All this without taking into account the ecological issue. Nowadays, spending thousands of sheets of paper to publicize the cabinet's actions can end up looking bad, as it is not at all environmentally friendly.
Oh, and of course: forget about printing costs! Creating an china mobile database email or sending an SMS is much more economical, as well as being more practical and efficient.
Imagine that you need to send an SMS to each of the contacts who made a request that was answered. You would first have to find each person's phone number. Then, you would have to send each message individually, and still bear the costs of doing so.
On the other hand, if you use a system that automates sending messages, you don't need to send the message individually or search for each contact. You just need to type the message once and then filter the list and select only the people who have the tag you want to use.
That's it, you write a single message and reach all the people you want in a targeted way.
Another advantage is that you can measure the results of your action, knowing how many people received your content and how many clicked on any link in it, for example.