I would like to dwell separately on such an important point as business costs associated with compliance with the requirements of the new law.
Preparation of additional agreements and other documents between agencies and advertisers.
Minor impact on the process of preparing layouts and resizes, because it is necessary to take into account the location of the “advertisement” plate and the Adchoice menu.
Agency control of the correctness georgia mobile database and presence of markings.
Additional burden on the accounting department.
Potential costs of using the ORD.
Time spent on correspondence, interpretation and clarification.
Possible fines.
Lack of clear rules, which creates risks for almost everyone.
But not everything is as gloomy as it may seem. The unconditional advantage of the new advertising law will be increased transparency. The end advertiser will be able to track budgets and creatives. In the long term, this promises a rejection of the usual screen reports. It cannot be said that the agency marginality will now become 100% transparent for the advertiser, but it will definitely increase. This, in turn, will lead to equalization of conditions in the market, in particular, to a revision of commercial terms. The only thing left is to delve into the nuances, which is especially difficult in the absence of precedents. Therefore, it is important to understand all the available innovations now for the success of future campaigns.