Brennan, L., & Croft, A. (2017). Innovative digital marketing strategies

[sumonasumonakha.t]

Kumar, M., & Bezawada, A. (2014). The impact of innovative digital marketing strategies on brand awareness and customer loyalty. Journal of Interactive Marketing, 28(4). Here, research focuses on the power of digital marketing and its ability to enhance brands, engage customers, and create excitement with content that resonates.
Khatri, A., and Srinivasan, S. (2019). The role of artificial intelligence in digital marketing: A review and research agenda. Journal of Business Research, 102(1). The article examines how AI is transforming marketing, from personalizing experiences to predicting what customers might want next.
: An exploratory study of emerging trends and practices. Journal of Marketing Management, 33 (3-4). iran mobile database Brennan and Croft walk us through the latest and most important developments in digital marketing, including influencers and technology trends that companies should keep an eye on to stay ahead of the game.
Alvarez-Gonzalez, AG, & Lozano-Garcia, JM (2018). The impact of gamification on digital marketing: A systematic literature review. Computers in Human Behavior, 89(1). This study looks at the gamification side of marketing and shows how turning things into a game can attract more customers and encourage them to recommend great brands.