Crafting Follow-up Emails That Close Deals

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For example, sending an e-mail offering a discounted Italy tour to a person browsing a travel agency's website after browsing through a few pages about Italy on the site's blog page. The trigger here could be viewing a page or downloading content from the page. ) “Welcome” messages to new subscribers Main trigger: subscription to the e-mail database Although it may seem very meaningless, giving a warm welcome to a person who subscribes to your e-mail list after completing this action is a kindness that a good business (or website) would do.

In addition, these e-mails may offer your new chinese overseas australia data subscriber the opportunity to review and change their subscription settings; You can also present the best products and services of your business or website under the welcome message. ) “Welcome” messages to new customers Main trigger: shopping Since the topic is about warm welcomes; Therefore, welcoming those who have entered into a commercial relationship with you for the first time will take the business-customer relationship to the next level.

In addition, what the customer needs to know about the product he purchased; or if there is information that can help them, you can send it in these e-mails and increase the reputation of your business in the eyes of your customers. ) Messages asking for support to be sent to people who visit the site frequently. Main trigger: Visits and clicks for a certain period of time.