Marketing professionals need to adapt their mindset

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In other words, the objective is to help you buy better. to generate more value for the target audience. The way the product or service is presented to the customer is what can change and improve your results. Embrace risks and learn more about your customersthe financial sector has traditionally been away from customers, but digitalization requires the opposite.

Connection with all areas of the company provides a broader teacher data view of market needs and risk possibilities. It is necessary to adopt a financial philosophy in which work teams are motivated to promote positive changes and be part of the decisions made in the company. Invest in new leadership models and new corporate structuresthe it sector, traditionally, is an appendage of companies to help in areas such as cost reduction, efficiency, among others.

However, when digitalization becomes a necessity, traditional business models can oppose innovation. To achieve this, there are three main aspects to be considered:data analysisseek information and insights to offer better experiences to the consumer.Modernizationwithout leaving tools behind, it is essential to take advantage of advances to meet current demand and take advantage of the opportunities of new business models.