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A second example of content marketing is reflected in the XBOX brand, which in 2016 created an iconic campaign that won several awards in international competitions, as it provided a differential value in the way it announced its new release.

With the content, XBOX is trying to promote, in a different way, its new game Tom Rider, which was looking for the best men, those who were able to withstand any climate and external situation to show that they were capable of anything, just like the main character of the legendary game.

In this way, they made a digital call to find those men and women who were capable of challenging and overcoming adversity, even if only one was the winner.

The call for entries on their website created a mass message, allowing the number of participants to increase rapidly and allowing people to be part of history.



Finally, XBOX selected just 8 finalists, to turn a traditional medium such as billboards into a space for competition honduras mobile database and effort to the limit. The 8 finalists had to remain as long as possible on a small platform about 5 meters above the ground, where they were the message on the billboard and where as they became physically tired or the cold overcame them, the competitors would come out one by one.

After 24 hours, there was only one participant left standing, who was the winner of the contest and not only took home the game but also many other prizes.

The most relevant part of the content is the numbers it generated in such a short time, as it caught the attention of hundreds of people on social media, who followed the competition step by step through their social media and website, making the story of the 8 competitors become everyone's story.