Adopt an automation tool

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Personalize your messages
We receive various messages every day and personalizing them can be a good strategy to spark the interest of the sender of the content, as well as helping to make the relationship between the student and the institution closer.


Producing and sending emails can be made more practical by using an automation tool. With it, you can optimize the time invested, perform A/B tests, measure results, assist in lead nurturing, and much more.

Measure the results
A strategy can only be considered successful if it can be measured. Without these results, it is not possible to georgia mobile database know the effectiveness of each action. Define the KPIs that matter to your institution and use this information to optimize email marketing campaigns.

Conclusion
People are not using email anymore and declaring the death of email marketing is a mistake. In this post we saw some wrong prejudices regarding this strategy and also the main reasons to adopt this channel in your institution,