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Because traditional marketing sought to get a product purchased, used and then repurchased, focusing on its quality, its differentiating characteristics and its tangible benefits, this gives rise to the need to extend the concept of traditional marketing to experiential marketing, which focuses on the customer and the experiences they obtain during the marketing and use of the product or service.

Digital Marketing Guide


The key to experiential marketing
The key is for the customer to choose a product from the category based on what it offers before purchase, during use and what it generates after use.

An example of this is provided by the Harley Davidson brand. Without a doubt, a sought-after brand in the france mobile database motorcycle segment, which, beyond selling at a low price or the idea of ​​a motorcycle that offers greater speed (product characteristics that would be sold from the traditional marketing point of view), becomes an experience thanks to the fact that what it sells is a lifestyle, it generates desire and longing before buying it, it is enjoyed during its use and leaves great experiences after its use; in addition to becoming memorable stories and experiences.