So, it’s time for you to also put mobile fir

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This encompasses a series of optimization measures, but let's now highlight the main ones. Firstly, you need to ensure that google can crawl and index your site. Without this, no seo strategy is effective, right? To do this, it is important that you: send google a sitemap, which shows all the pages on the site that it should crawl; monitor crawling errors through google search console that are preventing your pages from going to the search engine's index; adopt a site structure based on information architecture, organize your content into logical subdirectories and adopt friendly urls.

These measures make user navigation more intuitive and architect data make it easier for google's algorithm to understand your website. After that, focus on two essential elements of technical seo: responsiveness and speed. Since the first rumors of mobilegeddon, optimizing for mobile devices has become a trend. But it was the mobile-first index, launched in , that consolidated the need to adopt responsive design to appear at the top of the search — in addition, of course, to improving the mobile user experience.

st. To do this, it is necessary to face a tradition of design teams: starting projects thinking about the desktop version and then adapting them to mobile phones. Natural, since the web started on the desktop computer. However, things have changed. The concept of mobile first responsive design is a trend in digital marketing.