Value of the student's lifetime

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Acquisition cost per student
In other businesses, this type of metric is known as Customer Acquisition Cost. Since we are talking about an Educational Institution, what we need to find out is how much money was invested to win over the student.

To make this calculation, you must consider all the marketing expenses and those of the sales team (if there is one) of your IE, during a certain period of time, and compare it with the number of new students acquired during that same period.

The formula is:

Acquisition cost per student = Expenses + investment in marketing and sales / Number of new customers in a given period.

Average bill
If your institution is private, it is important to find out how much income each student generates. ecuador mobile database If this figure is too low, it may mean that the monthly fee needs to be adjusted or that some expenses need to be reduced.

The formula is:

Average monthly bill = Monthly revenue / number of customers per month

This metric allows you to calculate how much money each student will generate for your IE, taking into account the time that they will likely be enrolled. In addition to offering greater predictability, this calculation also allows, when compared to the Acquisition Cost per Student, to indicate whether your institution is financially sustainable.