What are its advantages?We have listed the main benefits

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What aspects should be considered? Marketing alignment requires a deep assessment of the company, its values ​​and its mission. Therefore, it is necessary to organize the presentation to make this clear. This organization includes design choices (such as logo, fonts and colors), tone of voice, topics covered, among other issues.Example of brand manualthus, these rules must be followed in different campaigns and approaches, such as in email marketing, social networks, advertising (in paid media), landing pages, on the website and blog, as well as in offline channels.

of brand compliance for marketing professionals and physician data companies in all sectors. Check it out!Reputation and credibilityone of the advantages is the improvement of reputation and credibility. Developing the consistency of your brand is essential to optimize the company's image in the market, in order to gain the attention of those who do not know it and other companies.

By working on a single message, highlighting the same differentiators and exploring an identity, the organization is able to establish itself as unique. An interesting example of this is nubank, a fintech that works a lot with aspects of its identity. The startup adopted the color purple and a friendly communication style, which allows customers to always associate these characteristics with the company.