How do I set up my social media strategy?

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Without a well-defined strategy, your business will have a social media profile but won't know what to do with it. In fact, this is where many companies make mistakes : they end up not seeing the real benefit of investing in social media management and become discouraged.

First of all, it is very important to define the objective of being present on social media, which can be very varied, for example:

Brand promotion;
Be a communication channel with customers;
Create a fan community for your company;
Educate through the dissemination of content;
Sales.
But, the essential thing is that only one objective is the flagship of your strategy – to have focus – and that the objective is linked to the current moment of your company.

Of course, the strategy can (and should!) change colombia telegram data over time. If you feel that your company has reached its goal and that brand awareness is no longer as important, the next step could be to start focusing on sales, for example.

What should I post on social media?
To define what will be published, it is very important to know what your objective is , which we just saw in the previous topic.

If your goal is to generate leads, for example, most of your posts should focus on promoting some type of content, whether it's blog posts or rich materials like eBooks, webinars, videos, etc.

However, it is also important to be in touch with your followers/customers and prospect your brand. Therefore, bet on different types of publications, which are not directly related to our content, such as:

Institutional videos;
Posts related to commemorative dates;
fun images and GIFs to interact with our followers;
events.
In other words, you must know what your main objective is to focus on your publications, but you must also balance it with other content that helps you create a good relationship with your audience.

Is it worth hiring a social media management service?
As we said before, it is important to have a person, a team or hire a company exclusively responsible for your company's social channels.

At this point, you might be wondering whether it’s worth hiring a social media professional.

The answer is very simple: Yes! After all, social media management is a job that involves a lot of planning and market research. And not just anyone can do it well.

Poor network management can be a major problem, causing disruption to the company and even damaging its image.

An experienced professional is careful to work in line with the brand's vision and objectives. Therefore, being able to count on someone who understands social media, who knows how to achieve results, and also knows what to do with those results, is the best way to take advantage of all the resources of social networks.