Using multi-word exclusion clauses

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Longer negative keyword combinations have a similar effect. However, be careful when using them and put them in quotes to make it clear that they are negative phrase match. Broad match types for multiple words are generally less effective, and while Google Ads is constantly improving negative keyword matching, it is important to monitor this feature closely.

For best results, use short, one- or two-word iran mobile database negative terms with a common theme, so you don't have to add similar phrases over and over again.

Use exact match negative keywords only rarely, such as when a one- to three-word negative keyword is inadvertently blocking your search.

Manage negative keywords carefully
Related keywords and shared lists
When managing negative keywords, try to anticipate and detect irrelevant search queries before they negatively impact campaign performance. Add variations and related terms (jobs, careers, etc.) and pay close attention to this activity before launching your campaign.

Instead of wasting time manually checking boxes in your Google Ads search query report , add keywords directly to your campaign or shared list. Use negative keyword lists across multiple campaigns instead of adding them to each campaign individually. They're located in the Shared Library section, where you'll find Exclusion Lists, and then Negative Keyword Lists.

In a shared library, you can also use tag lists to eliminate search terms that contain tags you don't want.