We can agree that there has never been as much content available on the Internet as we have today.
It is possible to find all the information we want in any possible format, which is very good because it allows each person to choose the way they prefer to consume that information.
When it comes to brands and their customers specifically, HubSpot, one of Rock Content’s partners, conducted research on consumer preferences toward brand marketing efforts. Check out what they found out:
Here we can see that videos are number one on the list and I’m n netherlands phone number list ot really surprised since 60% of internet traffic revolves around videos . According to the same source, video lengths are getting shorter and shorter. Here’s another chart from Tech Smiths showing the preferred video length:
Seeing this data makes a lot of sense as to why Google is considering using search engine mechanics to display short videos (up to 5 minutes) on the results page. I honestly prefer those types of resources, as there is a lot we can explore and learn without spending too much time doing so.