Posting on social media is not just about compulsively uploading images or content, quite the opposite. It requires a strategy designed to meet specific objectives that make up a digital marketing plan . Therefore, those responsible for managing communities must follow the following tips to do their job impeccably:
Write concise and direct messages: on Facebook french mobile numbers use between 100 and 200 characters and on Twitter between 80 and 100 to achieve more interactions.
Enrich your messages: It is advisable to add audio, photographs, videos, infographics and the like.
Create topical content: comment on interesting news, data and statistics.
Offer deals and benefits: Exclusive content, a discount or a promotion makes the user feel special.
Use examples: Share success stories of companies that have done something positive or have improved using the brand that the community manager represents.
Collect resources: gather tools, app reviews, lists of interesting websites , tips, fun facts, etc.
Show the human side of the company: the brand has its own personality. Behind the messages there are real people, and there is no need to be afraid that users will notice it.
Post consistently: While it is important to communicate only when there is something relevant, it should be done periodically so that the profile does not appear outdated.
Quality writing: writing in the correct style and tone should be a must. The community manager should review the text before publishing it.
Adapt to each platform: Facebook is perfect for fostering a sense of community, Twitter for establishing dialogue, Pinterest and Instagram as a repository for images.
Be original: duplicating content on different social media profiles is not appropriate.
Use keywords: Using short messages with keywords is essential for relevance and web positioning.
Pay attention to quality: avoid low-resolution images and poorly written content.