How to communicate solidarity and manage brand reputation

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In recent days, many of our clients have asked us for help in launching actions aimed at contributing to the fight against the pandemic. These initiatives are born from the need that we all feel these days to get more involved, to contribute our grain of sand in a battle that most of us are fighting from our homes and only a few, our best men and women, are on the front line.

But, as communications advisors to our clients, we cyprus mobile database are also aware of the importance that these initiatives will have for their reputation and corporate image . It is therefore important to help them select them, collaborate with their implementation and communicate them appropriately in a context in which there is, paradoxically, both an excess of information in some areas and a shortage in others.

Based on our experience, we have prepared a small guide with the most appropriate steps to ensure that these initiatives not only come to fruition - which is the most important thing - but also to ensure that they are communicated in an appropriate and effective manner, avoiding propagandistic messages and focusing on service to society.

One of the consequences of the coronavirus outbreak in our lives is that, forced by the situation, we begin to see things differently. Social distancing forces us to look for new ways to relate to family and friends, but also with our clients and in the commercial field .

But where do we start? If these weeks of confinement have served us for anything, it is to confirm that digitalisation is here to stay . Even the most reluctant people, until now, now see video calls, online shopping, meetings or distance learning as normal… It is time to take the step and focus on the company's digital strategy .