Google is changing its face, will its services also change?

[suchona.kani.z]

Jakub takes over the position and responsibility for several months
Jakub has been working internally as the new CEO for 3 months now. Even though it wasn't official, he gradually took over all directorial duties since April. The management team and the entire company have already smoothly transitioned under his leadership and new horizons are already starting to open up for us.

You can look forward to an article soon with Jakub's statement about what he sees as important and what next steps he plans for AITOM. Even though the name of the director has changed, you can be sure that our DNA remains the same - we will continue to emphasize maximum improvement of services for our clients and maintaining an internal culture where we enjoy what we do.Why would a brand as established as Google change the face of its brands? The first version of Google overseas chinese in uk data Adwords was created 18 years ago, and since then, technology and the market have changed significantly. According to Sridhar Ramaswamy, vice president of e-commerce, the new version of the service will be simpler and much more practical for marketers .

But this is primarily a change of names , according to Ramaswamy, this change is the result of long-term work and reflects where Google's services are headed.

All advertising services will be divided into 3 brands : Google Ads, Google Ads Manager and Google Marketing Platform. In terms of functionality, nothing should change. You don't need to learn anything new to use the mentioned services .

Adwords is dead, long live Ads
Google Adwords will be renamed Google Ads. The service will be a gateway for various types of advertising, whether in search, on YouTube, within Google Play, Google Maps, or for display campaigns.

New Google Ads logo

A new campaign type called "Smart Campaigns" will be created specifically for small businesses , which should help businesses get started with online marketing. This will be the default setting for small businesses.

A business chooses a goal that is relevant to them (such as a phone call or a purchase), and Google Ads uses machine learning technologies to optimize images, text, and targeting. You can learn more about this type of campaign on the Google blog . Or you can watch the livestream tomorrow, July 10th .