Don't like making phone calls or are you worried about the case? We often conduct telephone surveys, advise you, or ask your clients for you.
If you need more visual data than that from Google Analytics, try recording with Hotjar.
The tool records dozens to hundreds of videos a day, records how users behave on the page, what they click on, and you can see almost live where they get lost. This way, you can see if a design menu confuses them or if they're overlooking an ingenious conversion element.
You can easily launch the tool via Google Tag Manager. If you set up overseas chinese in europe data the measurement correctly, the tool immediately strictly anonymizes all data , so you can use the tool without interfering with users' privacy according to GDPR.
When to use recording:
When it is not suitable:
You need to know "how"
You need a larger statistical sample across all target groups
Are you considering a website redesign and are not sure?
You need high-quality data
You need to understand customer motivations or opinions
You are solving the brand
Quantitative research of this type will answer questions like “how does a customer shop?” The tool will also tell you in heatmaps where users are clicking. Imagine if in the example below, the website didn’t just have an image, but an element offered you the option to download a swatch. You’d probably have to reprint swatches soon. Or you know what color is popular – maybe it deserves its own brand campaign.
HotJar output - element should be interactive
Installation and evaluation of recordings costs from 10 to 20,000 CZK, but if you can handle GTM, you can also do it internally with a little common sense.
#3 You need a little bit of everything.
Do you need a broad spectrum of information? Do you need to know how and why? Or do you need very specific information? It seems that testing with real users will be best for you.
User testing is generally suitable for a website or marketing campaign , but is less suitable for examining specific user feelings (such as their personal purchasing experience).