Elsevier uses Big Data to optimize a marketing calendar

[rubinaruma]

The use cases for the possibilities of big data are inspiring, but what does Big Data Marketing look like in practice? These examples show how 2 companies improved their marketing success by using this strategy.


Elsevier is the world's largest provider of scientific, technical and medical information, publishing 430,000 peer-reviewed research articles annually.

Big Data and a multi-cloud environment provide an efficient way to closely track journals and books throughout their lifecycle and schedule resources more effectively to optimize production and support marketing.

DMD Marketing Corp. Outperforms Competition by 3x with Big Data
DMD Marketing Corp. offers the only authenticated database available that australia phone number list can reach, inform and respond to the dynamic digital behavior of over six million fully-opt-in U.S. healthcare professionals. To date, DMD has deployed over 300 million emails and 30,000 email marketing campaigns.

Since email marketing for healthcare professionals is a highly competitive commodity business, big data gives DMD a way to differentiate itself.

Using cloud-based Big Data integration tools, DMD updates email data every day, instead of every three days, helping the company outperform the competition with 95% email deliverability.