Keys to a successful customer satisfaction survey

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You probably know what a customer satisfaction survey is . You've probably filled out many of them. And you've probably used them in your company. These surveys are valued by customers, they make them believe that their opinion is important and will be taken into account, but is that true?

Do you really draw useful conclusions to apply to your business? Do you ever get the feeling that you could have gained something more?

Surveys are a great tool for gathering information : they help azerbaijan mobile database you find out how satisfied your customers are with your products or services and to assess their loyalty. This data is very valuable for your company, but it is not easy to obtain.

In order for the information to be reliable, you have to stop and think and be very clear about what you should ask. What do you want to know?

What is the purpose of your customer satisfaction survey?
And that's the first question you need to ask yourself: What are you trying to find out? Determine what your goals are. You want to know if your customers are satisfied , but don't you have more specific interests?

A survey can measure, for example, the performance of a particular product or service, or identify opportunities to launch new products or services. But it can also measure how your company's marketing investment is working, the level of customer loyalty, or even the quality of your processes.

There are as many surveys as there are goals you pursue , so the first thing you need to know is exactly what that goal is.