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In fact, Google is still the advertising engine that delivers the best quality leads, even above Facebook, and this is because Google has “search intent” which does not exist on Facebook. Anyone who comes to Google to do a search has intention, interest, need or at least curiosity. On Facebook, people come across the ad when they are doing something else and they react on impulse, not by intention. However, as in everything, there are sectors where advertising that generates impulse is very good and for this reason, in certain sectors, advertising on Facebook works better than that on Google.


It is better with professionals Take advantage of vietnam whatsapp number data Google's drop in revenue and advertise at lower costs So we insist. At Prospect Factory we have been insisting that advertisers take advantage of this moment and invest in advertising in the two phases described above. In general, the advertising cost on Google is still below what it was before the Pandemic and it is a good opportunity. If you want a certified agency to help you, at Prospect Factory we are at your service. Contact us . Note: is taken directly from Morning Brew, if you are interested in subscribing and reading their newsletter, you can do so here .