In the personnel market of political PR specialists, our experts noted another process: regional personnel, having gained sufficient experience and reputation, are leaving for commercial structures.
Young specialists come to work - it's good if they are graduates of the journalism or public relations department - you train them, six months or a year pass, and they are immediately taken by businesses for higher salaries. It turns out that regional governments are a launching pad for good PR specialists, but then they are hunted by commercial structures.
Daria Bogdanova
Political PR needs meaning
The role of meanings in political communications was also discussed at the recent Media Wednesday.
Recently, a large forum for regional information policy specialists was uruguay mobile database held in the Moscow region, where personnel, money, and technology development were discussed. But we always forget to talk about meanings. Why are we doing this? Why do we need these tools? And this is probably the main question now, especially in connection with recent world events. There is a struggle for minds, and whoever first gets to the truth and presents it in the right format wins.
Daria Bogdanova
The discussion reminded that SMM, press releases, content marketing are only tools that should serve some purpose, and PR specialists, in the political or corporate spheres, should be able to determine such a purpose. It is thanks to the formulated and voiced messages that people decide who to trust and who not to.
Perhaps, this is a bright point in the theses about political PR: whoever formulates meanings, responds to the challenges of the time, creates an atmosphere of trust in the authorities and their representatives, and therefore reaches heights in the profession. In order not to miss new meetings and discussions of pressing issues in the PR industry, we invite you to subscribe to our Telegram channel . In social networks, we announce all events with the participation of invited top industry specialists: webinars, conferences and "Media Environments". Come and personally ask questions to the experts.