“First-time entrepreneurs almost always focus too much on non-differentiating work. Work that doesn’t make a difference in their business. Work that definitely doesn’t increase revenue.”
"Without a focus on doing work that makes a difference, your business is just a hobby." @milloteam
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“A few simple examples: Redesigning your logo or website a dozen uk ka number kya hai in hopes of finding that perfect blog layout, setting up every social media account possible, trying to stay on top of said social media. And the list goes on. Instead, focus on revenue. Do the tasks that will increase revenue and reduce costs. Without a focus on that, your business is just a hobby.” To add to what Preston had to say, I’d double down and emphasize that in order to even consider doing work that makes a difference, you need to building and leveraging your entrepreneurial strength every day.
32. Ian Paget. Business Tips on How to Start a Business Ian Paget on ryrob
Also known as Logo Geek, Ian designs logos and brand identities for startups and SMEs. He also has over 80,000 Twitter followers and runs a popular social media group where he creates valuable resources for designers. Here’s his best business advice specifically for freelancers, and for more check out his episode on my podcast about how to become a freelance designer:
“As a designer, I frequently hear horror stories from new freelancers who’ve had a client that vanishes without making a single payment. Designers who have worked for hours, sometimes weeks, yet received nothing in return. It’s upsetting for them, painful to watch, but easily avoidable.”
"If your freelance client won't agree to a 50% deposit, they're not worth working with." @Logo_Geek
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“To prevent disasters like this, I recommend taking a 50% upfront payment before you even start, then taking the final 50% before any final files are provided. Any client not willing to work this way is unlikely to ever pay and should be avoided. I also strongly advise freelancers to have a written freelance contract, signed by the client, detailing what’s been agreed upon and what will happen in various different circumstances. This will give you ammo should your client be unreasonable, and will also add a level of professionalism and credibility to your service.”
“First-time entrepreneurs almost always
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