with SEO: 2 Points of Traffic Growth
It is a fact that landings, one-page sites are now at the peak of popularity. Their undoubted advantage is the effective presentation of a product, service or event, and landing pages are ideal for launching contextual advertising, since all the information necessary for making a purchase decision can be placed on one page.
How do Yandex and Google treat one-pagers? Is it possible to attract visitors to a landing page through SEO?
It is worth checking your site for loading speed, usability, mobile adaptability and other optimization factors for search engines. And in this regard, everything is fine here, if your site meets the requirements, it will be highly rated by Yandex and Google. Otherwise, the site will be rated as low-quality. Landing pages are often distinguished by a large panama mobile database amount of animation, and this is no longer a problem - search engines have learned to handle javascript scripts well, which are responsible for any dynamics on the site. From
my own experience, I can say that thanks to the one-page nature, a landing page can be brought to the TOP of search engines even faster and get ahead of competitors due to its niche. When optimizing one page (it is also the main page), we select one group of queries, this is what gives an advantage, since the entire site is aimed at promoting only one topic. For example, there is a large online store of sports equipment, and it is promoted by a huge number of product categories, and we create a separate landing page for the sale of, say, sleeping bags. Here we have an advantage, since our landing page is highly specialized, it can overtake a large authoritative online store in SEO for the group of queries "buy a sleeping bag".
If at the moment your landing page generates little organic traffic from Yandex and Google, there may be 2 reasons:
SEO optimization problems, this can be identified with the help of SEO audit;
Your landing page has hit a ceiling due to its single-page nature, since one page will not allow you to effectively promote more than one group of queries. So, it's time to start transforming it into a multi-page landing page or create an online store in addition. And it's best to start by collecting a semantic core for your niche.