Typically your sales team will research and vet SQLs before cultivating their interest

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SQL conversion rates are almost always higher than MQL conversion rates. That’s because they are identified as high-quality leads who are highly interested in your products and services.


Calculating and monitoring conversion rates allows marketers and sales teams to improve their marketing and sales processes in several important ways, including:


For example, if you define a converted lead as a unique site visitor, you would choose the following formula (calculation #2) :

Lead conversion rate = Total number of converted leads / Total number of unique site visitors * 100
Example

Still confused? Here’s a simple example of how a marketer france phone number list might want to objectively measure lead conversion rate:

Imagine your e-commerce brand is selling handmade candles .

Your conversion goal is to encourage visitors to move through your sales funnel and make a purchase. their candles .


Okay, so now that you’re familiar with calculating the number of leads generated, how can you find a quick and easy way to measure conversion rates across your site and marketing channels?

Here are some tips to improve your analytics strategy, increase your lead value, and drive revenue growth:

1. Set Up Tracking With Google Analytics
Google provides many granular options for measuring digital marketing success , including a wide range of key lead conversion metrics . Getting started involves a few quick and easy steps.